For the press · v1 · May 2026

Lose your phone. Find your people.

disconnectd is an app for finding real events near you tonight, built for 18+. Launching in Nashville first. No social feed. No DMs. No doomscroll. Log on, RSVP, log off, show up.

Launch
Early June 2026Nashville, Tennessee
Platforms
iOS & AndroidFree, no in-app purchases
Company
Rostra Labs, Inc.Disconnectd is our first product
Press
press@disconnectd.comReplies within 24 hours
01 · About the app

The app you’re supposed to close.

disconnectd is an app for finding something real to do tonight, with people who actually live near you. Open it, see three or four things happening in your area, a porch concert, a run club, an open mic at a bar, RSVP to one, and put your phone down. The night does the rest.

There is no social feed, no DMs, no follower count, no algorithm designed to keep you scrolling. The product is designed to be closed once it has done its job. We send one quiet push an hour before your gathering and nothing else. We do not sell ads. We do not gamify your behavior. We do not have streaks.

It’s built for the third place we lost, the porch, the corner store, the neighborhood bar, and pointed at the loneliness epidemic the Surgeon General named in 2023. Make showing up easier than scrolling. That’s the whole thesis. Free on iOS and Android, launching in Nashville first this June.

02 · The problem we’re solving

The data on being alone.

In 2023 the U.S. Surgeon General called loneliness a public health epidemic. The numbers behind that word are not a marketing flourish, they are the reason this company exists.

Loneliness up 63%
Among American adults under 30, between 2018 and 2024. The steepest rise in any age cohort the agency tracks.
CDC · 2024
7.4 hrs / day
Average daily screen time, U.S. adults. Up from 5.9 hours pre-pandemic. The phone is winning roughly one-third of every waking hour.
DataReportal · 2024
−70%
Face-to-face time with friends since 2003. American adults now average 26 minutes per day with friends in person.
US Census ATUS · 2023
1 in 3
U.S. adults who report feeling lonely. The rate is higher for adults under 30 (one in two) than for adults over 65.
CDC · 2024
15 cigs / day
The mortality impact of chronic loneliness, per the Surgeon General. Comparable to smoking that many a day, every day.
U.S. Surgeon General · 2023
+50%
Higher likelihood of survival for adults with strong social connections, controlling for age, sex, and baseline health.
Holt-Lunstad meta-analysis
$406B
Estimated annual economic cost of loneliness in the United States, healthcare burden, lost productivity, absenteeism.
CDC · 2024
One thesis.
If showing up is the intervention, the product that gets people out the door is the product that matters. Everything we build is downstream of that.
Disconnectd · founding memo
03 · Our story

Why we built it.

The founding team kept having the same conversation, where did everyone go?

Third places were disappearing. People were staying home more. Modern conveniences had quietly removed all the reasons to go out, every errand could be a delivery, every meal a single-serve order, every conversation a thumb on a screen. And social media, the thing that was supposed to keep us connected, had stopped being about connection at all. It had become a slot machine optimized to keep you miserable and scrolling as long as possible.

Then the data confirmed what they were feeling. The Surgeon General declared loneliness a public health epidemic. One in three American adults report feeling lonely. Face-to-face time with friends has dropped 70% since 2003. Mortality impact comparable to smoking 15 cigarettes a day.

They decided they wanted to do something about it.

Disconnectd is built around one simple idea: make showing up easier than scrolling. Log on. Find something worth doing tonight. RSVP. Log off. Show up. The app is specifically designed to get you out the door and then get out of your way.

It is not a social network. There is no profile to optimize for followers, no feed designed to keep you scrolling, no algorithm working against you. It is a layer of real plans, by real neighbors, surfaced to real people, and then you log off until you need it again.

04 · App screenshots

What it looks like.

Three real things tonight.
01 · Home feed
Three real things tonight.
The feed is short by design. No infinite scroll, no algorithm fighting for your night.
Know before you go.
02 · Event detail
Know before you go.
Who is hosting, who is going, and exactly what the night asks of you.
Then just show up.
03 · RSVP
Then just show up.
One tap to commit. One quiet nudge an hour before. That is the whole flow.
People, not personas.
04 · Profiles
People, not personas.
Real names and real history, the regulars you actually see in person.
Find your regulars.
05 · People
Find your regulars.
The faces you keep running into, gathered in one quiet place.
Quiet by default.
06 · Notifications
Quiet by default.
A push means something is happening, not that we want you back.
05 · Key facts

For your fact sheet.

Name
disconnect_d (written “disconnectd”)
Category
Local event discovery & real-world connection
Available
iOS & Android · 18+
Price
Free · no ads, no in-app purchases
Launch city
Nashville, Tennessee
Launch date
Early June 2026
Company
Rostra Labs, Inc.
Website
Press contact
06 · Press assets

Logos & screenshots.

Need something else? App screenshots, brand guidelines, founder headshots, and interview-quality video b-roll are available on request. Email press@disconnectd.com and we’ll get back within 24 hours.
Get in touch

Working on a story? Let’s talk.

If you’re working on a story, writing about loneliness or third places, or just want to talk, get in touch. We’re happy to discuss anything not covered here.